- Maintain brand consistency across the different forms of media you are using to ensure that you are easily recognisible.
- Interaction with fans/ clients makes each person feel valued and part of your brand/ company.
- Don't just advertise and promote but offer interesting and relevant articles/ posts to generate content and engage followers.
- Check spelling, grammar and content to ensure there are no errors, and check links are working correctly (something I am getting better at, I think!)
- Understand your audience and what they are looking for so that you can provide relevant content that keeps followers coming back.
I realise that some of the above is probably very obvious, and something that most people would do automatically, but I'd love to hear your thoughts on the article, and/ or this post.